WRIGLEY'S 5 GUM

CONCEPT - CONCEPT VISUALS

BRIEF: Leading on from the existing campaign centred around the senses. I was challenged with coming up with an idea for how we could promote Wrigleys 5 Gum digitally at it's launch. Taking the up and coming medium of augmented reality I had the idea that if at points where free samples were to be handed out they had a digital screen and webcam the public could take their sample, hold it up to the webcam and see a 3D animation take place in the palm of their hand. Continuing with the sensory angle, I thought of using different elements suited the flavour to show an element appear from the pack and disperse to reveal the prize if they won one.